Growth Stories

Generac Power Systems

Waukesha, Wisconsin

Status: Realized

View Profile

Acquired a leading founder-owned manufacturer of standby generators and partnered with management to invest in R&D, product line extensions and expanded distribution during an economic downturn resulting in significant revenue and EBITDA growth and a successful initial public offering in 2010

CCMP invested in Generac, a leading North American manufacturer of standby power generators, in 2006. Generac manufactures standby and portable generators for residential, commercial and industrial use.

Opportunity and Why CCMP

  • Experience with multi-channel distribution models
  • Market leader in residential stand-by generator market with best-in-class product technology
  • Potential to increase penetration of U.S. households
  • Opportunity to increase share in industrial market by leveraging unique product technology

Value Creation

  • Invested in R&D and numerous product line extensions such as entering portable generator market during economic downturn
  • Expanded distribution and enhanced best-in-class residential dealer network with new technology-enabled sales tools
  • Recruited experienced sales and marketing team and improved pricing architecture
  • Executed accretive tuck-in acquisitions
  • Improved capital structure through debt repurchases

Results

  • Significant revenue and EBITDA growth during CCMP’s ownership
  • Initial public offering in 2010 (NYSE: GNRC)