Consumer

Pure Gym

Leeds, United Kingdom

FOUNDED in 2009, Pure Gym is the U.K. market leader in the rapidly growing low-cost gym segment. Pure Gym is based around a passion for fitness and delivering members a compelling value proposition. This proposition includes high quality facilities, free classes, spacious sites, and 24/7 convenience with no fixed contracts.

puregym.com

Original Investment

2013

Fund

CCMP II

Status

Current

Partnered with founder-led management team of the leader in the U.K. low cost gym market to drive rapid growth through substantial rollout of new gyms

CEO Corner

“CCMP treats management on an equal footing as shareholders, whilst not interfering on day-to-day matters.  Their contribution and connections have added real value to our business, enabling us to become the U.K.’s largest gym operator.”

Peter Roberts, Founder & Executive Chairman

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Growth Plan

Open new gyms Drive membership growth at existing gyms
Convert acquired LA Fitness gyms Develop new fitness concepts