Acquired a leading founder-owned manufacturer of standby generators and partnered with management to invest in R&D, product line extensions and expanded distribution during an economic downturn resulting in significant revenue and EBITDA growth and a successful initial public offering in 2010
CCMP invested in Generac, a leading North American manufacturer of standby power generators, in 2006. Generac manufactures standby and portable generators for residential, commercial and industrial use.
Opportunity and Why CCMP
- Experience with multi-channel distribution models
- A market leader in residential stand-by generator market with “best-in-class” product technology
- Potential to increase penetration of U.S. households
- Opportunity to increase share in industrial market by leveraging unique product technology
Value Creation
- Invested in R&D and numerous product line extensions such as entering portable generator market during economic downturn
- Expanded distribution and enhanced “best-in-class” residential dealer network with new technology-enabled sales tools
- Recruited experienced sales and marketing team and improved pricing architecture
- Executed accretive tuck-in acquisitions
- Improved capital structure through debt repurchases
Results
- Significant revenue and EBITDA growth during CCMP’s ownership
- Initial public offering in 2010 (NYSE: GNRC)
