Partnered with new management team to drive growth through brand extensions and innovation, improved consumer marketing and more cost-efficient operations leading to a successful initial public offering in 2017
CCMP invested in Jamieson Wellness, the leading branded provider of vitamin, mineral and supplement (“VMS”) products in Canada, in 2014. Jamieson Wellness is Canada’s oldest and largest manufacturer and distributor of natural vitamins, minerals, concentrated food supplements, herbs and botanical medicines consistently providing innovative products of the highest quality, purity and safety.
Opportunity and Why CCMP
- Attractive industry sector with strong secular growth drivers
- A market leader in its core Canadian VMS markets with a long heritage of trust and purity
- Multiple areas of opportunity to accelerate top and bottom line growth
Value Creation
- Recruited new senior management team
- Drove growth through brand extensions, innovation and improved marketing
- Accelerated R&D and built a robust pipeline of consumer-led new products
- Instituted sourcing cost savings and manufacturing efficiencies
- Executed accretive tuck-in acquisitions
Results
- Significant revenue and EBITDA growth during CCMP’s ownership
- Successful initial public offering in July 2017 (TSX: JWEL) with full exit by October 2017
