Growth Stories

Real Truck



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Partnered with founder-led management team to drive growth through continued product innovation, expansion of e-commerce sites and accretive acquisitions resulting in a successful sale to L Catterton in 2021.

CCMP invested in RealTruck (formerly known as Truck Hero), a leading supplier of truck and Jeep® aftermarket accessories, in 2017. RealTruck manufactures and markets branded functional truck and Jeep accessories that enhance the experience for consumers’ daily activities and enthusiast lifestyles.

Opportunity and Why CCMP

  • Attractive industry sector with increasing product penetration
  • Strong brands across channels with multiple areas of opportunity to accelerate growth
  • Experience building out e-commerce businesses

Value Creation

  • Developed brands, marketing and product innovation capabilities to drive market share gains
  • Established a multi-channel distribution network including rapidly growing e-commerce business to capture channel shifts
  • Implemented various operational improvements creating meaningful cost savings
  • Executed strategic acquisitions


  • Significant revenue and EBITDA growth during CCMP’s ownership
  • Sale to L Catterton in 2021