Partnered with founder-led management team to drive growth through continued product innovation, expansion of e-commerce sites and accretive acquisitions resulting in a successful sale to L Catterton in 2021.
CCMP invested in RealTruck (formerly known as Truck Hero), a leading supplier of truck and Jeep® aftermarket accessories, in 2017. RealTruck manufactures and markets branded functional truck and Jeep accessories that enhance the experience for consumers’ daily activities and enthusiast lifestyles.
Opportunity and Why CCMP
- Attractive industry sector with increasing product penetration
- Strong brands across channels with multiple areas of opportunity to accelerate growth
- Experience building out e-commerce businesses
Value Creation
- Developed brands, marketing and product innovation capabilities to drive market share gains
- Established a multi-channel distribution network including rapidly growing e-commerce business to capture channel shifts
- Implemented various operational improvements creating meaningful cost savings
- Executed strategic acquisitions
Results
- Significant revenue and EBITDA growth during CCMP’s ownership
- Sale to L Catterton in 2021
