Consumer

Infogroup

Omaha, Nebraska

FOUNDED in 1972, Infogroup is a leading provider of data-driven and interactive resources for targeted sales, marketing and research solutions.  Infogroup provides both digital and traditional marketing channel expertise that is enhanced by its proprietary database of 245 million individuals and 25 million businesses.

infogroup.com

Fund

Original Investment

Status

CCMP II 2010 Realized

Took private a public company within the highly attractive data and targeted marketing services sector and partnered with management to reorganize from 20 disconnected business lines to 4 cohesive business units to drive growth

Growth Plan

Deliver highest quality data at low cost Grow digital offering & revenue base
Offer complete small & medium business toolkit Drive share in multi-channel databases