Consumer
Pure Gym
Leeds, United Kingdom
FOUNDED in 2009, Pure Gym is the U.K. market leader in the rapidly growing low-cost gym segment. Pure Gym is based around a passion for fitness and delivering members a compelling value proposition. This proposition includes high quality facilities, free classes, spacious sites, and 24/7 convenience with no fixed contracts.
puregym.com
Fund |
Original Investment |
Status |
|---|---|---|
| CCMP II | 2013 | Realized |
Partnered with founder-led management team of the leader in the U.K. low cost gym market to drive rapid growth through substantial rollout of new gyms
Growth Plan
Open new gyms
Drive membership growth at existing gyms
Convert acquired LA Fitness gyms
Develop new fitness concepts
