Pure Gym

Leeds, United Kingdom

FOUNDED in 2009, Pure Gym is the U.K. market leader in the rapidly growing low-cost gym segment. Pure Gym is based around a passion for fitness and delivering members a compelling value proposition. This proposition includes high quality facilities, free classes, spacious sites, and 24/7 convenience with no fixed contracts.


Original Investment


CCMP II 2013 Realized

Partnered with founder-led management team of the leader in the U.K. low cost gym market to drive rapid growth through substantial rollout of new gyms

Growth Plan

Open new gyms Drive membership growth at existing gyms
Convert acquired LA Fitness gyms Develop new fitness concepts