Consumer

RealTruck

Ann Arbor, Michigan

FOUNDED in 2007, RealTruck (formerly known as Truck Hero) is a market leader in providing a wide range of functional aftermarket accessories that enhance customers’ use of their pickup trucks and jeeps.

truck-hero.com

Fund

Original Investment

Status

CCMP III 2017 Realized
CCMP III CV 2022 Current

Partnered with founder-led management team to drive growth through continued product innovation, expansion of e-commerce sites and accretive acquisitions

Growth Plan

Continued product innovation Grow e-commerce sites
Operational excellence Accretive acquisitions