Acquired a leading founder-owned pool equipment manufacturer to drive growth through product innovation, capacity investment and strategic acquisitions resulting in a successful initial public offering in 2021.
CCMP invested in Hayward, a leading global manufacturer of pool equipment, in 2017. Hayward designs, manufactures and markets a broad portfolio of pool equipment and associated automation systems for residential and commercial markets.
Opportunity and Why CCMP
- Attractive pool equipment industry structure with majority of sales from aftermarket
- Growth opportunity driven by aftermarket upgrades using new innovative, energy efficient products
- Market leader with a trusted brand, significant installed base, and integrated supply chain
- CCMP experience with consumer technology businesses selling through multi-channel distribution models
Value Creation
- Recruited experience consumer technology executives to lead team
- Focused product development on new sustainable product lines and smart, IoT-enabled technologies to take advantage of shifts in consumer sentiment
- Redesigned dealer selling tools and lead management systems
- Expanded manufacturing and distribution capabilities through supply chain investment
- Executed strategic tuck-in acquisitions
Results
- Significant revenue and EBITDA growth during CCMP’s ownership
- Initial public offering in 2021 (NYSE: HAYW)
